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| E-statement Photo by Carlos Muza on Unsplash |
Griffin McGahey is the VP of HC3, a customer communications design firm in Birmingham, AL. The company focuses on producing effective designs in key touchpoints between businesses and their customers such as statements and invoicing. Griffin McGahey, along with CEO Thomas McGahey, works to apply data-driven guidelines to the design of digital documents, which can sometimes be challenging, as most of the information has to be produced from within the company.
To address the lack of published information on the subject, Jacques Brosens et al. published a paper detailing guidelines they effectively implemented in the re-design of a large bank’s statements. As more and more institutions and consumers make the transition to digital banking, these and similar guidelines will become increasingly important as a part of effectively communicating with customers.
The guidelines range from positive affect recommendations to usability design. They were published in the Proceedings of the Second African Conference for Human-Computer Interaction: Thriving Communities.
To address the lack of published information on the subject, Jacques Brosens et al. published a paper detailing guidelines they effectively implemented in the re-design of a large bank’s statements. As more and more institutions and consumers make the transition to digital banking, these and similar guidelines will become increasingly important as a part of effectively communicating with customers.
The guidelines range from positive affect recommendations to usability design. They were published in the Proceedings of the Second African Conference for Human-Computer Interaction: Thriving Communities.
